Business - Entrepreneurship



"The E-Myth Revisited" by Michael Gerber
Michael Gerber's The E-Myth Revisited should be required reading for anyone thinking about starting a business or for those who have already taken that fateful step. The title refers to the author's belief that entrepreneurs--typically brimming with good but distracting ideas--make poor businesspeople. He establishes an incredibly organised and regimented plan, so that daily details are scripted, freeing the entrepreneur's mind to build the long-term success or failure of the business. You don't need an MBA to understand or follow its directives; Gerber takes time to explain buzzwords and complex theories. Written in a clear and well-paced manner, The E-Myth Revisited is like receiving advice from an old friend. --Sharon Griggins, Amazon.co.uk



"Selling The Invisible" by Harry Beckwith
Harry Beckwith's classic is essential reading for those in any service industry. Traditionally in the mamrket people choose produce by looking, touching, feeling and smelling. Watch people choosing fruit and you get it! So what to do when you are selling something that cannot be seen, touched and smelt? How do you point out the inherent value in something intangible that cannot be picked up and handled?

If you are offering a valuable service you not only need to know it's value yourself, but you need skill to convey that value to your potential clients. This book offers sound advice and practical guidance.





© Ruth Hadikin 1999-2017. 
Ruth Hadikin
Ruth Hadikin Associates, 4 Blenheim Court, Peppercorn Close, Peterborough PE1 2DU United Kingdom.
https://www.youtube.com/watch?v=669_w1tFTyk&list=RD669_w1tFTyk#t=105